Yesterday I was speaking with ponymalta about how bored I am of styleblogs. In recent months, what used to be a fun and original way of conveying differing manifestations of personal style has become a commodified medium of advertising. I used to like blogs because they did what magazines cannot do: speak about fashion openly without any meddling from influencers, advertisers, or labels.
As a result of my becoming disillusioned with the medium of fashion blogging itself, I have resorted to frequenting the oldies, but goodies.
HEL LOOKS was one of my first introductions to Finnish streestyle and the Scandinavian aesthetic in general, and I find myself going back to it constantly. Stockholmstreetstyle is also a perennial favourite. Basically, in a time when everyone has been corrupted (Rumi has a collection for RVCA? Scott S. is photographing for Burberry?), I feel like these sites still hold on to what it was all about in the beginning.
To me, these women above epitomize classic feminine style.