Memes


Here's a reblog of someone else's ideas regarding the meme:

By Himanshu Suri, Victor Vazquez, and Ashok Kondabolu Tuesday, Jan 19 2010

So, I Wikipedia'd the word "meme." Apparently, a meme is "a postulated unit of cultural ideas, symbols, or practices, which can be transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena." Its Greek root roughly translates to "something imitated."

A publicity campaign for any product, be it a band, a fast-food chain, consent for an unjust war, or a sexy scented body spray can be understood as a meme, a threading of an idea into the psyche of a culture by means of repeated and varied reference. Implicit to the definition of a meme seems to be the participation of its audience in its own proliferation, from a fan doing a YouTube video tribute to "Single Ladies" to the rhetoric of a presidential speechwriter trickling down into an op-ed writer's piece and slipping into casual conversations. Culture can be seen as a network of memes, and marketing can be seen as a means of monetizing/commodifying/capitalizing on those memes.

Unrelated but brilliant portion of this article I had to include:
When you go to a combination Pizza Hut and Taco Bell, you are at the Pizza Hut and you are at the Taco Bell and you are at the combination Pizza Hut and Taco Bell. The space is transformed by a corporate language from one single physical space to a number of illusory spaces. These spaces serve to expand the illusion of choice. The space has been recontextualized. It's comparable to covering walls with mirrors to make a room appear bigger.
And yes, I admit that this post was mostly just an excuse to post that Xzibit/Exhibit braintwister. But hey, this isn't tumblr where I can just post stuff randomly. I have to be all organized about everything. Hence the clever rhetoric to accompany the photo.

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heart charlie said...

Awesome post ;) haha, I love "meme" and I love finding out the definition of words via dictionary description, there is something so scientifically honest about the breakdown of a word that I find extremely interesting ;)

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Jb said...

Fact: the internet and everything you like was created by misanthropic 13year olds with no friends. anything you ever thought was cool started on 4chan.